Blitzscaling: the lightning-fast path to building massively valuable companies

By: Hoffman, Reid
Contributor(s): Yeh, Chris [Co-author]
Material type: TextTextPublisher: New York HarperCollins Publishers 2018Description: x, 325 p. Includes indexISBN: 9780008303631Subject(s): New business enterprises | Small business - Growth | Entrepreneurship | Strategic planningDDC classification: 658.4063 Summary: Silicon Valley is renowned for its striking number of businesses which have grown from garage start-ups into global giants; Apple, Cisco, Google, HP and Intel to name a few. But what is the secret to their outstanding success? Hoffman and Yeh explain that it's simple: they've learnt how to blitzscale. Featuring case studies from numerous prominent tech businesses such as AirBnB and WeChat, this book offers a specific set of practices for catalysing and managing dizzying growth in bourgeoning start-ups. Prioritising speed over efficiency in an environment of uncertainty, Blitzscaling illustrates how businesses can accelerate to the stage in a company's life cycle where the most value is generated. Using the framework provided by Hoffman and Yeh, readers will learn how to design business models which simultaneously support growth at a furious pace and capture the market, as well as how to navigate the necessary shifts in strategy needed at each level of scale. https://www.harpercollins.com.au/9780008303631/blitzscaling-the-lightning-fast-path-to-building-massively-valuable-companies/
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Slot 2070 (2 Floor, East Wing) Non-fiction 658.4063 H6B5 (Browse shelf) Checked out 09/03/2021 202877

Silicon Valley is renowned for its striking number of businesses which have grown from garage start-ups into global giants; Apple, Cisco, Google, HP and Intel to name a few. But what is the secret to their outstanding success? Hoffman and Yeh explain that it's simple: they've learnt how to blitzscale.

Featuring case studies from numerous prominent tech businesses such as AirBnB and WeChat, this book offers a specific set of practices for catalysing and managing dizzying growth in bourgeoning start-ups. Prioritising speed over efficiency in an environment of uncertainty, Blitzscaling illustrates how businesses can accelerate to the stage in a company's life cycle where the most value is generated. Using the framework provided by Hoffman and Yeh, readers will learn how to design business models which simultaneously support growth at a furious pace and capture the market, as well as how to navigate the necessary shifts in strategy needed at each level of scale.

https://www.harpercollins.com.au/9780008303631/blitzscaling-the-lightning-fast-path-to-building-massively-valuable-companies/

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