Effective data storytelling: how to drive change with data, narrative and visuals

By: Dykes, Brent
Material type: TextTextPublisher: New Jersey John Wiley & Sons 2020Description: xiv, 322 p.: col. ill. Includes indexISBN: 9781119615712Subject(s): Business communication | Storytelling | Information visualization | MathematicsDDC classification: 658.45 Summary: Master the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data. The ability to effectively communicate with data is no longer a luxury in today’s economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative—to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories. Narratives are more powerful than raw statistics, more enduring than pretty charts. When done correctly, data stories can influence decisions and drive change. Most other books focus only on data visualization while neglecting the powerful narrative and psychological aspects of telling stories with data. Author Brent Dykes shows you how to take the three central elements of data storytelling—data, narrative, and visuals—and combine them for maximum effectiveness. Taking a comprehensive look at all the elements of data storytelling, this unique book will enable you to: 1.Transform your insights and data visualizations into appealing, impactful data stories 2.Learn the fundamental elements of a data story and key audience drivers 3.Understand the differences between how the brain processes facts and narrative 4.Structure your findings as a data narrative, using a four-step storyboarding process 5.Incorporate the seven essential principles of better visual storytelling into your work 6.Avoid common data storytelling mistakes by learning from historical and modern examples Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals is a must-have resource for anyone who communicates regularly with data, including business professionals, analysts, marketers, salespeople, financial managers, and educators. https://www.wiley.com/en-aw/Effective+Data+Storytelling%3A+How+to+Drive+Change+with+Data%2C+Narrative+and+Visuals-p-9781119615729
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Slot 2090 (2 Floor, East Wing) Non-fiction 658.45 D9E3 (Browse shelf) Checked out 22/05/2021 202858

Tale of contents:

1.Introduction to driving change through insight
2.Why tell stories with data?
3.The psychology of data storytelling
4.The anatomy of a data story
5.Data the foundation of your data story
6.Narrative the structure of your data story
7.Visuals (part 1) : setting the scenes of your data story
8.Visuals (part 2) : polishing the scenes of your data story
9.Crafting your own data story

Master the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data.
The ability to effectively communicate with data is no longer a luxury in today’s economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative—to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories.
Narratives are more powerful than raw statistics, more enduring than pretty charts. When done correctly, data stories can influence decisions and drive change. Most other books focus only on data visualization while neglecting the powerful narrative and psychological aspects of telling stories with data. Author Brent Dykes shows you how to take the three central elements of data storytelling—data, narrative, and visuals—and combine them for maximum effectiveness. Taking a comprehensive look at all the elements of data storytelling, this unique book will enable you to:
1.Transform your insights and data visualizations into appealing, impactful data stories
2.Learn the fundamental elements of a data story and key audience drivers
3.Understand the differences between how the brain processes facts and narrative
4.Structure your findings as a data narrative, using a four-step storyboarding process
5.Incorporate the seven essential principles of better visual storytelling into your work
6.Avoid common data storytelling mistakes by learning from historical and modern examples

Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals is a must-have resource for anyone who communicates regularly with data, including business professionals, analysts, marketers, salespeople, financial managers, and educators.

https://www.wiley.com/en-aw/Effective+Data+Storytelling%3A+How+to+Drive+Change+with+Data%2C+Narrative+and+Visuals-p-9781119615729

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