Market for point of care diagnostic tools in rural India: glucometers and pregnancy kits (CD)

By: Contributor(s): Material type: Computer fileComputer filePublication details: Ahmedabad Indian Institute of Management Ahmedabad 2018Description: 15 p.: illSubject(s): DDC classification:
  • SP2018/2437
Online resources: Summary: The objective of this research is to understand the market for point of care diagnostic tools in India.On the surface level we try to understand the current level of accessibility, availability and awareness about the point of care diagnostic tools in rural market. Diving deeper we will try to understand the factors that make the consumers prefer their current method for diagnostics, apprehension or obstacles in using point of care diagnostic tools, and the preferred and trusted personnel / media for consumers while they search for medical solutions.
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Item type Current library Collection Shelving location Call number Status Date due Barcode
Student Project Vikram Sarabhai Library Non-fiction Audio Visual SP2018/2437 (Browse shelf(Opens below)) Not for Issue SP002437

Submitted to Prof. Arvind Sahay
Submitted by PGP 2017-2019 batch in 4th term

The objective of this research is to understand the market for point of care diagnostic tools in India.On the surface level we try to understand the current level of accessibility, availability and awareness about the point of care diagnostic tools in rural market. Diving deeper we will try to understand the factors that make the consumers prefer their current method for diagnostics, apprehension or obstacles in using point of care diagnostic tools, and the preferred and trusted personnel / media for consumers while they search for medical solutions.

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