Amazon v/s flipkart – the ‘nash’ way (CD)

By: Jhunjhunwala, Raghaw
Contributor(s): Datta, Shameek [Co-author] | Gupta, Vineet [Co-author]
Material type: Computer fileComputer filePublisher: Ahmedabad Indian Institute of Management Ahmedabad 2018Description: 23 p.: ill. includes referencesSubject(s): Amazon | Flipkart | E-commerce | Retail customersDDC classification: SP2018/2416 Online resources: e-Report Summary: The purpose of this study is to study the different strategies deployed by Amazon and Flipkart in the E-commerce market and analyzing those moves in the game theory context. The study then introduces some modifications of game theory models and connects them back to a few real strategies employed by Amazon and Flipkart. The discussion thus serves to underline the importance of game theory in the E-commerce market. A particular focus of the research is also the identification of the transition of competition away from price-based wars towards competition deploying non-price methodologies as a form of competitive strategy. We also develop a three period model to understand the imitation and innovation strategies. The model highlights the importance of customer stickiness in both imitations as well as in innovation decisions.
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Student Project Vikram Sarabhai Library
Audio Visual
Non-fiction SP2018/2416 (Browse shelf) Not for Issue SP002416

Submitted to Prof. Prithvi Dev
Submitted by PGP 2017-2019 batch in 4th term

The purpose of this study is to study the different strategies deployed by Amazon and Flipkart in the E-commerce market and analyzing those moves in the game theory context. The study then introduces some modifications of game theory models and connects them back to a few real strategies employed by Amazon and Flipkart. The discussion thus serves to underline the importance of game theory in the E-commerce market. A particular focus of the research is also the identification of the transition of competition away from price-based wars towards competition deploying non-price methodologies as a form of competitive strategy. We also develop a three period model to understand the imitation and innovation strategies. The model highlights the importance of customer stickiness in both imitations as well as in innovation decisions.

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