Corporatization of mother dairy (CD)

By: Chawla, Hemant
Contributor(s): Shubhranshu [Co-author] | Paul, Varun [Co-author]
Material type: Computer fileComputer filePublisher: Ahmedabad Indian Institute of Management Ahmedabad 2017Description: 27 p.: col. ill. Includes referencesSubject(s): National dairy | Milk schemeDDC classification: SP2017/2286 Online resources: e-Report Summary: Dairy industry has undergone considerable transformation and greater importance has been given to the development of dairy co-operation infrastructure. This has resulted in substantial growth in milk production since the early seventies. From the launch of Bombay Milk Scheme to ideological and market fights between various brands, the dairy industry has undergone a stark transformation. Launch of Mother Dairy brand by National Dairy Development Board (NDDB) under Operation Flood in 1974 provided impetus to the industry through investments for infrastructural improvement and provision of marketing and distribution channels state run cooperatives. Dr Varghese Kurien, the founder of NDDB and The Father of White Revolution envisioned an industry where control stays in the hands of the farmers and they remain the largest beneficiaries. The next generation under Dr Amrita Patel, a disciple of Kurien, was oriented more towards profits and dreamt to increase the reach of Mother Dairy through a corporate rather than a cooperative approach. It instituted Mother Dairy Fruits and Vegetables Pvt Ltd to procure, process and sell the products and Mother Dairy Foods Ltd to form joint ventures with state cooperatives to sell their products under Mother Dairy brand. These ventures brought the two milk powerhouses in direct conflict leading to a fierce competition in the market. Amrita was in a dilemma to follow the footsteps of his guru or to create an identity of her own.
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Collection Call number Status Date due Barcode
Student Project Vikram Sarabhai Library
Audio Visual
Non-fiction SP2017/2286 (Browse shelf) Not for Issue SP002286

Submitted to Prof. Anish Sugathan
Submitted by PGP 2016-2018 batch in 4th term

Dairy industry has undergone considerable transformation and greater importance has been given to the development of dairy co-operation infrastructure. This has resulted in substantial growth in milk production since the early seventies. From the launch of Bombay Milk Scheme to ideological and market fights between various brands, the dairy industry has undergone a stark transformation. Launch of Mother Dairy brand by National Dairy Development Board (NDDB) under Operation Flood in 1974 provided impetus to the industry through investments for infrastructural improvement and provision of marketing and distribution channels state run cooperatives. Dr Varghese Kurien, the founder of NDDB and The Father of White Revolution envisioned an industry where control stays in the hands of the farmers and they remain the largest beneficiaries. The next generation under Dr Amrita Patel, a disciple of Kurien, was oriented more towards profits and dreamt to increase the reach of Mother Dairy through a corporate rather than a cooperative approach. It instituted Mother Dairy Fruits and Vegetables Pvt Ltd to procure, process and sell the products and Mother Dairy Foods Ltd to form joint ventures with state cooperatives to sell their products under Mother Dairy brand. These ventures brought the two milk powerhouses in direct conflict leading to a fierce competition in the market. Amrita was in a dilemma to follow the footsteps of his guru or to create an identity of her own.

There are no comments for this item.

to post a comment.

Powered by Koha