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Escaping the build trap: how effective product management creates real value

By: Perri, Melissa.
Material type: materialTypeLabelBookPublisher: New Delhi Shroff Publishers & Distributors 2018Description: xvi, 180 p.: ill. Includes index.ISBN: 9789352137947.Subject(s): Product management | Success in business | Product differentiation | Customer relationsDDC classification: 658.5 Summary: All Indian Reprints of O'Reilly are printed in Grayscale. To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: - Why organizations ship features rather than cultivate the value those features represent - How to set up a product organization that scales - How product strategy connects a company’s vision and economic outcomes back to the product activities - How to identify and pursue the right opportunities for producing value through an iterative product framework - How to build a culture focused on successful outcomes over outputs https://www.shroffpublishers.com/books/product-development/9789352137947/
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Books Vikram Sarabhai Library
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Slot 2104 (2 Floor, East Wing) Non-fiction 658.5 P3E8 (Browse shelf) Available 202485

Table of Contents

Preface
Acknowledgments
Part I. The Build Trap
Chapter 1. The Value Exchange System
Chapter 2. Constraints on the Value Exchange System
Chapter 3. Projects Versus Products Versus Services
Chapter 4. The Product-Led Organization
Chapter 5. What We Know and What We Don't

Part II. The Role of the Product Manager
Chapter 6. Bad Product Manager Archetypes
Chapter 7. A Great Product Manager
Chapter 8. The Product Manager Career Path
Chapter 9. Organizing Your Teams

Part III. Strategy
Chapter 10. What Is Strategy?
Chapter 11. Strategic Gaps
Chapter 12. Creating a Good Strategic Framework
Chapter 13. Company-Level Vision and Strategic Intents
Chapter 14. Product Vision and Portfolio

Part IV. Product Management Process
Chapter 15. The Product Kata
Chapter 16. Understanding the Direction and Setting Success Metrics
Chapter 17. Problem Exploration
Chapter 18. Solution Exploration
Chapter 19. Building and Optimizing Your Solution

Part V. The Product-Led Organization
Chapter 20. Outcome-Focused Communication
Chapter 21. Rewards and Incentives
Chapter 22. Safety and Learning
Chapter 23. Budgeting
Chapter 24. Customer Centricity
Chapter 25. Marquetly: The Product-Led Company
Index

All Indian Reprints of O'Reilly are printed in Grayscale.
To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs.
In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small.
In five parts, this book explores:
- Why organizations ship features rather than cultivate the value those features represent
- How to set up a product organization that scales
- How product strategy connects a company’s vision and economic outcomes back to the product activities
- How to identify and pursue the right opportunities for producing value through an iterative product framework
- How to build a culture focused on successful outcomes over outputs

https://www.shroffpublishers.com/books/product-development/9789352137947/

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