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Social media entertainment: the new intersection of Hollywood and Silicon Valley

By: Cunningham, Stuart.
Contributor(s): Craig, David [Co-author].
Material type: materialTypeLabelBookSeries: Postmillennial pop. Publisher: New York New York University Press 2019Description: x, 353 p.: ill. Includes references and index.ISBN: 9781479846894.Subject(s): United States | Social media | Internet entertainment | Internet entertainment industryDDC classification: 384.380973 Summary: How the transformation of social media platforms and user-experience have redefined the entertainment industry. In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication, and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike. https://nyupress.org/9781479846894/social-media-entertainment/
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Item type Current location Item location Collection Call number Status Date due Barcode
Books Vikram Sarabhai Library
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Slot 1296 (0 Floor, East Wing) Non-fiction 384.380973 C8S6 (Browse shelf) Available 202122

Table of contents

Introduction
Platform strategy
Creator labor
Social media entertainment intermediaries
Authenticity, community, and brand culture
Cultural politics of social media entertainment
Globalizing social media entertainment
Conclusion
Acknowledgments
Notes
References
Index
About the Authors

How the transformation of social media platforms and user-experience have redefined the entertainment industry.
In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication, and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry.
Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike.

https://nyupress.org/9781479846894/social-media-entertainment/

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