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Marketing whitebook 2019-20: the essential handbook for marketers

By: Businessworld.
Material type: materialTypeLabelBookPublisher: New Delhi Businessworld 2019Edition: 15th.Description: 258 p.: col. ill.ISBN: 9788193306444.Subject(s): Marketing - Handbooks | Marketing - Leadership | Marketing - Electronic commerceDDC classification: 658.8005 Summary: This handy manual is based on current studies from the country's best-known consulting firms and market research agencies. Anchored by perceptive columns from experts, this easy-to-navigate volume is divided into three broad sections: The Indian Marketscape: A macro view of the country, giving an economic, social, and infrastructural picture of this nation People and Places: Meet the diverse Indian consumer, and what drives her choices Changing Consumption Patterns: A look at the changing dynamics that will shape the future of the Indian marketplace http://subscribe.businessworld.in/bw-marketing-whitebook
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Books Vikram Sarabhai Library
General Stacks
Slot 2166 (2 Floor, East Wing) Non-fiction 658.8005 B8M2/2019-20 (Browse shelf) Checked out 04/12/2020 201934

This handy manual is based on current studies from the country's best-known consulting firms and market research agencies. Anchored by perceptive columns from experts, this easy-to-navigate volume is divided into three broad sections:
The Indian Marketscape: A macro view of the country, giving an economic, social, and infrastructural picture of this nation
People and Places: Meet the diverse Indian consumer, and what drives her choices
Changing Consumption Patterns: A look at the changing dynamics that will shape the future of the Indian marketplace

http://subscribe.businessworld.in/bw-marketing-whitebook

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