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Under the influence: putting peer pressure to work

By: Frank, Robert H.
Material type: materialTypeLabelBookPublisher: Princeton Princeton University Press 2020Description: viii, 299 p.: ill. Includes bibliographical references and index.ISBN: 9780691193083.Subject(s): Social influence | Social planning | Social pressure | Peer pressure | VicesDDC classification: 303.3 Summary: Psychologists have long understood that social environments profoundly shape our behavior, sometimes for the better, often for the worse. But social influence is a two-way street-our environments are themselves products of our behavior. Under the Influence explains how to unlock the latent power of social context. It reveals how our environments encourage smoking, bullying, tax cheating, sexual predation, problem drinking, and wasteful energy use. We are building bigger houses, driving heavier cars, and engaging in a host of other activities that threaten the planet-mainly because that’s what friends and neighbors do. In the wake of the hottest years on record, only robust measures to curb greenhouse gases promise relief from more frequent and intense storms, droughts, flooding, wildfires, and famines. Robert Frank describes how the strongest predictor of our willingness to support climate-friendly policies, install solar panels, or buy an electric car is the number of people we know who have already done so. In the face of stakes that could not be higher, the book explains how we could redirect trillions of dollars annually in support of carbon-free energy sources, all without requiring painful sacrifices from anyone. Most of us would agree that we need to take responsibility for our own choices, but with more supportive social environments, each of us is more likely to make choices that benefit everyone. Under the Influence shows how. https://press.princeton.edu/books/hardcover/9780691193083/under-the-influence
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Table of Contents

Part I: Introduction
Chapter 1: The Argument in Brief

Part II: THE Origins of Behavioral Contagion
Chapter 2: How Context Shapes Perception
Chapter 3: The Impulse to Conform

Part III: Cases
Chapter 4: It Was, Until It Wasn't: The Dynamics of Behavioral Contagion
Chapter 5: The Sexual Revolution Revisited
Chapter 6: Trust
Chapter 7: Smoking, Eating, and Drinking
Chapter 8: Expenditure Cascades
Chapter 9: The Climate Crisis

Part IV: Policy
Chapter 10: Should Regulators Ignore Behavioral Contagion?
Chapter 11: Creating More Supportive Environments
Chapter 12: The Mother of All Cognitive Illusions
Chapter 13: Ask, Don't Tell
Epilogue
Acknowledgments
Notes
Index

Psychologists have long understood that social environments profoundly shape our behavior, sometimes for the better, often for the worse. But social influence is a two-way street-our environments are themselves products of our behavior. Under the Influence explains how to unlock the latent power of social context. It reveals how our environments encourage smoking, bullying, tax cheating, sexual predation, problem drinking, and wasteful energy use. We are building bigger houses, driving heavier cars, and engaging in a host of other activities that threaten the planet-mainly because that’s what friends and neighbors do.
In the wake of the hottest years on record, only robust measures to curb greenhouse gases promise relief from more frequent and intense storms, droughts, flooding, wildfires, and famines. Robert Frank describes how the strongest predictor of our willingness to support climate-friendly policies, install solar panels, or buy an electric car is the number of people we know who have already done so. In the face of stakes that could not be higher, the book explains how we could redirect trillions of dollars annually in support of carbon-free energy sources, all without requiring painful sacrifices from anyone.
Most of us would agree that we need to take responsibility for our own choices, but with more supportive social environments, each of us is more likely to make choices that benefit everyone. Under the Influence shows how.

https://press.princeton.edu/books/hardcover/9780691193083/under-the-influence

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