Normal view MARC view ISBD view

Consumer social values

Contributor(s): Gurel-Atay, Eda [Editor] | Kahle, Lynn R [Editor].
Material type: materialTypeLabelBookSeries: Marketing and consumer psychology. Publisher: New York Routledge 2019Description: vii, 277 p. Includes references, notes and index.ISBN: 9781138240438.Subject(s): Consumer behavior | Psychology | Social valuesDDC classification: 658.8342 Summary: Social values are central to people’s lives, guiding behaviours, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviours. With a diverse set of contributors from different parts of the world, this engaging collection provides a unique examination of social values through cross-cultural research. It incorporates input from researchers with varying academic backgrounds from marketing to psychology and philosophy, and also focuses on a range of methodological approaches including surveys, ethnography, interviews, semantic analysis, and neuroscience. The book introduces innovative concepts and provides comprehensive coverage of several specialized areas, to offer an important contribution to values research and discussion. Key topics include values and choice; means-end chains; relations among goals; motives; religion and personality; value measurement and values related to specific services and industries. Consumer Social Values is an essential resource for scholars, students, and practitioners of consumer psychology and marketing communications. https://www.routledge.com/Consumer-Social-Values-1st-Edition/Gurel-Atay-Kahle/p/book/9781138240438
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Item location Collection Call number Status Date due Barcode
Books Vikram Sarabhai Library
General Stacks
Slot 2189 (2 Floor, East Wing) Non-fiction 658.8342 C6 (Browse shelf) Available 201088

Table of Contents

SECTION I Key Issues in Social and Cultural Values
Introduction: Advances in Social and Cultural Values: Implications for Communications and Consumer Researchers
Eda Gurel-Atay and Lynn R. Kahle
Strategic Marketing Imperatives and Insights: Common Pitfalls and Solutions
Thomas J. Reynolds
SECTION II Specific Applications of Values Research and Theory
Self-Sufficiency & Materialism: Scale Development & Its Implications
Yupin Patara and Nicha Tanskul
"I" Value Contrast, but "We" Appreciate Harmony: Self-Construal Reflects Cultural Differences in Response to Visual Design
Kristina Haberstroh and Ulrich R. Orth
Subcultural Ethos: The Dynamic Reconfiguration of Mainstream Consumer Values
Emre Ulusoy and Paul G. Barretta
Handmade: How Indie Girl Culture is Changing the Market
Rachel Larsen and Lynn R. Kahle
Understanding the Voter Decision Trade-off Analysis as a Foundation for Developing More Predictive Polling Methodologies
Thomas J. Reynolds
Money Attitudes and Social Values: A Research Program and Agenda
Gregory M. Rose, Altaf Merchant, Mei Rose, Aysen Bakir, and Drew Martin
Social Media and Values
Christopher Lee and Lynn R. Kahle
SECTION III Spiritual Aspects of Values
Meditation and Consumption
Nicha Tanskul and Yupin Patara
Religion: The New Individual Difference Variable and Its Relationship to Core Values
Elizabeth Minton and Lynn Kahle
SECTION IV Methodological Approaches
Mapping Human Values: Enhancing Social Marketing through Obituary Data-Mining
Mark Alfano, Andrew Higgins, and Jacob Levernier
Apple’s Religious Value: A Consumer Neuroscience Perspective
Yi-Chia Wu
Country-to-Animal-to-Brand-to-Consequences Unaided Evocations: Uncovering consumer-brand DNA using zoomorphic metaphor elicitation
Drew Martin, Nitha Palakshappa, and Arch Woodside
A Comparing and Contrasting of the List of Values and the Schwartz Value Scale
Eda Gurel-Atay, Lynn R. Kahle, Jorge Lengler, and C. H. Kim

Social values are central to people’s lives, guiding behaviours, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviours.
With a diverse set of contributors from different parts of the world, this engaging collection provides a unique examination of social values through cross-cultural research. It incorporates input from researchers with varying academic backgrounds from marketing to psychology and philosophy, and also focuses on a range of methodological approaches including surveys, ethnography, interviews, semantic analysis, and neuroscience. The book introduces innovative concepts and provides comprehensive coverage of several specialized areas, to offer an important contribution to values research and discussion. Key topics include values and choice; means-end chains; relations among goals; motives; religion and personality; value measurement and values related to specific services and industries.
Consumer Social Values is an essential resource for scholars, students, and practitioners of consumer psychology and marketing communications.

https://www.routledge.com/Consumer-Social-Values-1st-Edition/Gurel-Atay-Kahle/p/book/9781138240438

There are no comments for this item.

Log in to your account to post a comment.

Powered by Koha