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No shortcuts: rare insights from 15 successful start-up founders

By: Tripathi, Nistha.
Material type: materialTypeLabelBookPublisher: New Delhi Sage Publications 2018Description: xxiv, 279 p.ISBN: 9789352808267.Subject(s): Business - Economics - Industrial Management | Business -​ Economics - Management | Entrepreneurship | Start-up | New business enterprisesDDC classification: 658.1​1 Summary: What’s in their journey that can be dissected and emulated? This curiosity led Nistha Tripathi to pursue these founders, who rose from humble beginnings yet made a dent in the Indian start-up universe, including a couple of founders from the Silicon Valley. This book is a record of her 18-month odyssey. In her incisive one-on-one interviews with 15 ambitious founders from India, including Girish Mathrubootham, Nithin Kamath, Jaydeep Barman, Gaurav Munjal and Tarun Mehta among others, Nistha uncovers the decisions and insights that led these start-up founders to find their unique roadmap to success. One thing underlined all the stories-the founders’ belief in ‘No Shortcuts’. http://us.sagepub.com/en-us/nam/no-shortcuts-rare-insights-from-15-successful-start-up-founders/book266406
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Item type Current location Item location Collection Call number Status Date due Barcode
Books Vikram Sarabhai Library
General Stacks
Slot 1877 (2 Floor, East Wing) Non-fiction 658.1​1 T7S4 (Browse shelf) Available 200601

Table of contents

Foreword by Rehan Yar Khan
Introduction
How to Use This Book?
A Note on the Interviewees
Ideation, Validation and Pivoting
1. Girish Mathrubootham: Freshworks
Customer Service Software #product #marketing #culture #saas
2. Nithin Kamath: Zerodha
Online Trading and Investing Platform #product #marketing #business_model #bootstrapped #fintech
3. Paras Chopra: Visual Website Optimizer (Wingify)
A/B Testing Tool #pivoting #product #marketing #pricing #bootstrapped #saas
4. Nikhil Rasiwasia: Fashiate
E-salesman for the E-commerce Websites #ideation #exit #acquired #ecommerce
Traction and Virality
5. Gaurav Munjal, Roman Saini and Hemesh Singh: Unacademy
YouTube for Learning #traction #product #operations #education
6. Prasanna Sankar: LikeaLittle
Flirting Platform for College Students #traction #product #social_media #failure
7. Nandini and Ankit Maheshwari: Instablogs
Multiblog and Citizen Journalism Platform #traction #product #business_model #acquired #content
Business Model and Fundraising
8. Tarun Mehta: Ather Energy
Electric Scooter Made In India #fundraising #product #hardware
9. Amit Ranjan: SlideShare
YouTube for Presentations #hiring #marketing #acquired
10. Ankit Gupta: Pulse
Mobile App for News Reading #pricing #product #traction #acquired #app
11. Ankur Singla: Akosha
Consumer Complaints Redressal Service #business_model #sales #pivoting #fundraising
Sales and Marketing
Varun Aggarwal: Aspiring Minds
Hi-tech Adaptive Test for Recruitment #sales #hiring #product #analytics
13. Deepak Syal and Chakshu Kalra: GreyB
Patent Research Consulting and Service #sales #marketing #hiring #bootstrapped #intellectual_property
People, Operations and Customer Service
14. Jaydeep Barman: Faasos End-to-end Delivery Focused Food-on-demand App #hiring #culture #operations #food
15. Sameer Guglani: Madhouse
Netflix for India #hiring #culture #customer_service #fundraising #acquired
Gratitude

What’s in their journey that can be dissected and emulated?
This curiosity led Nistha Tripathi to pursue these founders, who rose from humble beginnings yet made a dent in the Indian start-up universe, including a couple of founders from the Silicon Valley. This book is a record of her 18-month odyssey.
In her incisive one-on-one interviews with 15 ambitious founders from India, including Girish Mathrubootham, Nithin Kamath, Jaydeep Barman, Gaurav Munjal and Tarun Mehta among others, Nistha uncovers the decisions and insights that led these start-up founders to find their unique roadmap to success.
One thing underlined all the stories-the founders’ belief in ‘No Shortcuts’.

http://us.sagepub.com/en-us/nam/no-shortcuts-rare-insights-from-15-successful-start-up-founders/book266406

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