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Swinging the mandate: developing and managing a winning campaign

By: Sharma, Dheeraj.
Contributor(s): Rao, Narayan Singh [Co-author].
Material type: materialTypeLabelBookPublisher: Gurgaon Penguin Random House India 2016Description: 255 p.: ill. Includes bibliographical references.ISBN: 9788184007602.Subject(s): Campaign management - India | Politics and government | India - 21st century | Media usageDDC classification: FP 324.70954 Summary: 'Swinging the Mandate' is a first-of-its-kind book on political campaign management in India. Prof Dheeraj Sharma and Narayan Singh Rao discuss how sophisticated campaign management strategies have been utilized in recent elections in India. The book offers excellent case studies from the historic general elections of 2014 and the landslide victory of AAP in the 2015 Delhi elections. It also gives examples of some hard-fought elections in Europe and North America to demonstrate increasing use of principles of marketing and management in campaign management.
List(s) this item appears in: Faculty Publication (Books)
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Item type Current location Item location Collection Call number Copy number Status Date due Barcode
Books Vikram Sarabhai Library
Faculty Publication
Slot 1431 (2 Floor West Wing) Non-fiction FP 324.70954 S4S9-1 (Browse shelf) 1 Available 199796
Books Vikram Sarabhai Library
Faculty Publication
Slot 1431 (2 Floor West Wing) Non-fiction FP 324.70954 S4S9-2 (Browse shelf) 2 Available 199797
Books Vikram Sarabhai Library
Faculty Publication
Slot 1431 (2 Floor West Wing) Reference R FP 324.70954 S4S9-3 (Browse shelf) 3 Not for Issue 199798

'Swinging the Mandate' is a first-of-its-kind book on political campaign management in India. Prof Dheeraj Sharma and Narayan Singh Rao discuss how sophisticated campaign management strategies have been utilized in recent elections in India. The book offers excellent case studies from the historic general elections of 2014 and the landslide victory of AAP in the 2015 Delhi elections. It also gives examples of some hard-fought elections in Europe and North America to demonstrate increasing use of principles of marketing and management in campaign management.

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