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Unstructured data analytics: how to improve customer acquisition, customer retention, and fraud detection and prevention

By: Isson, Jean Paul.
Material type: materialTypeLabelBookPublisher: New Jersey John Wiley & Sons, Inc. 2018Description: xxiii, 408p. With index.ISBN: 9781119129752.Subject(s): Business planning | Industrial management - Statistical methods | Data mining | Big data | Customer relations | Management - Statistical methods | Database management | Business intelligenceDDC classification: 658.4038 Summary: Turn unstructured data into valuable business insight. Unstructured Data Analytics provides an accessible, non-technical introduction to the analysis of unstructured data. Written by global experts in the analytics space, this book presents unstructured data analysis (UDA) concepts in a practical way, highlighting the broad scope of applications across industries, companies, and business functions. The discussion covers key aspects of UDA implementation, beginning with an explanation of the data and the information it provides, then moving into a holistic framework for implementation. Case studies show how real-world companies are leveraging UDA in security and customer management, and provide clear examples of both traditional business applications and newer, more innovative practices. Roughly 80 percent of today's data is unstructured in the form of emails, chats, social media, audio, and video. These data assets contain a wealth of valuable information that can be used to great advantage, but accessing that data in a meaningful way remains a challenge for many companies. This book provides the baseline knowledge and the practical understanding companies need to put this data to work. Supported by research with several industry leaders and packed with frontline stories from leading organizations such as Google, Amazon, Spotify, LinkedIn, Pfizer Manulife, AXA, Monster Worldwide, Under Armour, the Houston Rockets, DELL, IBM, and SAS Institute, this book provide a framework for building and implementing a successful UDA center of excellence. You will learn: How to increase Customer Acquisition and Customer Retention with UDA The Power of UDA for Fraud Detection and Prevention The Power of UDA in Human Capital Management & Human Resource The Power of UDA in Health Care and Medical Research The Power of UDA in National Security The Power of UDA in Legal Services The Power of UDA for product development The Power of UDA in Sports The future of UDA From small businesses to large multinational organizations, unstructured data provides the opportunity to gain consumer information straight from the source. Data is only as valuable as it is useful, and a robust, effective UDA strategy is the first step toward gaining the full advantage. Unstructured Data Analytics lays this space open for examination, and provides a solid framework for beginning meaningful analysis. https://www.wiley.com/en-us/Unstructured+Data+Analytics%3A+How+to+Improve+Customer+Acquisition%2C+Customer+Retention%2C+and+Fraud+Detection+and+Prevention-p-9781119129752
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Slot 1870 (2 Floor, East Wing) Non-fiction 658.4038 I8U6 (Browse shelf) Checked out 12/12/2019 199358

TABLE OF CONTENTS

Chapter 1 The Age of Advanced Business Analytics
Chapter 2 Unstructured Data Analytics: The Next Frontier of Analytics Innovation
Chapter 3 The Framework to Put UDA to Work
Chapter 4 How to Increase Customer Acquisition and Retention with UDA
Chapter 5 The Power of UDA to Improve Fraud Detection and Prevention
Chapter 6 The Power of UDA in Human Capital Management
Chapter 7 The Power of UDA in the Legal Industry
Chapter 8 The Power of UDA in Healthcare and Medical Research
Chapter 9 The Power of UDA in Product and Service Development
Chapter 10 The Power of UDA in National Security
Chapter 11 The Power of UDA in Sports
Chapter 12 The Future of Analytics

Turn unstructured data into valuable business insight. Unstructured Data Analytics provides an accessible, non-technical introduction to the analysis of unstructured data. Written by global experts in the analytics space, this book presents unstructured data analysis (UDA) concepts in a practical way, highlighting the broad scope of applications across industries, companies, and business functions. The discussion covers key aspects of UDA implementation, beginning with an explanation of the data and the information it provides, then moving into a holistic framework for implementation. Case studies show how real-world companies are leveraging UDA in security and customer management, and provide clear examples of both traditional business applications and newer, more innovative practices. Roughly 80 percent of today's data is unstructured in the form of emails, chats, social media, audio, and video. These data assets contain a wealth of valuable information that can be used to great advantage, but accessing that data in a meaningful way remains a challenge for many companies. This book provides the baseline knowledge and the practical understanding companies need to put this data to work. Supported by research with several industry leaders and packed with frontline stories from leading organizations such as Google, Amazon, Spotify, LinkedIn, Pfizer Manulife, AXA, Monster Worldwide, Under Armour, the Houston Rockets, DELL, IBM, and SAS Institute, this book provide a framework for building and implementing a successful UDA center of excellence.
You will learn:
How to increase Customer Acquisition and Customer Retention with UDA
The Power of UDA for Fraud Detection and Prevention
The Power of UDA in Human Capital Management & Human Resource
The Power of UDA in Health Care and Medical Research
The Power of UDA in National Security
The Power of UDA in Legal Services
The Power of UDA for product development
The Power of UDA in Sports
The future of UDA
From small businesses to large multinational organizations, unstructured data provides the opportunity to gain consumer information straight from the source. Data is only as valuable as it is useful, and a robust, effective UDA strategy is the first step toward gaining the full advantage. Unstructured Data Analytics lays this space open for examination, and provides a solid framework for beginning meaningful analysis.

https://www.wiley.com/en-us/Unstructured+Data+Analytics%3A+How+to+Improve+Customer+Acquisition%2C+Customer+Retention%2C+and+Fraud+Detection+and+Prevention-p-9781119129752

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