The book about you: festschrift for Professor A. K. Jain, 2018

Contributor(s): Bikhchandani, Sanjeev | Raghuram, G | Rai, P. D | Thakur, Rohan | Srivastava, Suman | Krishnan, Venkat | Sitapati, Sudhir | Bhanwala, Harsh | Sharma, Arvind | Desai, Santosh | Krishnan, Rishikesha | Bhogle, Harsha | Bhogle, Anita | Raghubir, Priya | Sahay, Arvind | Srinivasan, Raghavan | Sharma, Shikha | Nayar, Falguni | Mukherjee, Sucharita | Kalra, Deep | Batra, Rajeev | Deoras, Mukul | Sethi, Ashok
Material type: TextTextPublisher: N.A. N.A. 2018Description: 132p.Subject(s): Professor A.K. Jain | Festschrift - A.K. JainDDC classification: 658.8 Summary: It is a set of twenty-one articles around the themes of problem solving and customer centricity, written by students across batches and working in a variety of sectors. We have a member of parliament, a managing director of a leading commercial bank and a chairman of a unique national development bank, noted social entrepreneurs and new age e-business wave makers, distinguished academics, advertising and market researcher industry shapers and business leaders working globally and locally with consumer goods majors. The articles have been arranged in 6 sections: A.K. Jain: The Institution, Public Service, Society, culture and innovation, Consumer research, Consumer centricity in Business, Global Business.
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General Stacks
Slot 2139 (2 Floor, East Wing) Non-fiction 658.8 B6 (Browse shelf) Available 199096

Content

A.K. Jain: The Institution
01. A close encounter of the third kind
02. Abhinandan ko Abhinandan ho!

Public Service
03. How do politicians keep a finger on the pulse of the people: and how do some get it more right than others?
04. The idea of customer centricity in the role of a Deputy commissioner/district collector.
05. Consumer behavior challenges in creating a giving industry and insights from the journey on how to change them.
06. The purpose of brand purpose.
07. Making world's Largest micro-finance programme vibrant and impactful - a case study.

Society, culture and innovation
08. Has Indian advertising successfully captured the tremendous social change?
09. Culture as Lens?
10. Immersion and insights in a digital world.
11. Cricket's innovation from within.

Consumer research
12. Three questions to guide the choice of a research method.
13. Mirror neurons and customer buying behavior.
14. In search of consumer truth: measurement challenges in emerging asia and "first-principle" driven innovations.

Consumer centricity in Business
15. Balancing business process efficiency and customer service: can one have it all?
16. What the Nykaa journey has taught me about customer service.
17. Designing financial solutions for the poor: five insights from the bottom of the pyramid.
18. Is price discounting the only way to build an E-commerce mass market business in India?

Global Business
19. How marketing success requires smart strategy too: learning from the new emerging market multinationals.
20. Supercharged technology enabled glocalisation: learning local to build global brands.
21. Himalayan sunder - driving the Indian and the Chinese consumers.

It is a set of twenty-one articles around the themes of problem solving and customer centricity, written by students across batches and working in a variety of sectors. We have a member of parliament, a managing director of a leading commercial bank and a chairman of a unique national development bank, noted social entrepreneurs and new age e-business wave makers, distinguished academics, advertising and market researcher industry shapers and business leaders working globally and locally with consumer goods majors.
The articles have been arranged in 6 sections: A.K. Jain: The Institution, Public Service, Society, culture and innovation, Consumer research, Consumer centricity in Business, Global Business.

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