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Building a storybrand: clarify your message so customers will listen

By: Miller, Donald.
Material type: materialTypeLabelBookPublisher: New York Harper Collins 2017Description: x, 228 p.ISBN: 9780718033323.Subject(s): Business management | Economics | Finance | Branding | Product management | Marketing | Customer relationsDDC classification: 658.8 Summary: Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers. http://www.harpercollins.com.au/9780718033323/building-a-storybrand-clarify-your-message-so-customers-will-listen/
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Books Vikram Sarabhai Library
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Non-fiction 658.8 M4B8 (Browse shelf) Available 196327

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.


http://www.harpercollins.com.au/9780718033323/building-a-storybrand-clarify-your-message-so-customers-will-listen/

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