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The age of responsibility: CSR 2.0 and the new DNA of business

By: Visser, Wayne.
Material type: materialTypeLabelBookPublisher: UK Wiley 2011Description: xvii, 289 p.ISBN: 9780470688571.Subject(s): Social responsibility of business | CSR | Business ethics | DNA of businessDDC classification: 658.408 Summary: In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model. Provides a 'second generation' approach to CSR that will breathe new life into the movement Can increase the effectiveness of CSR as a strategy to create positive change in society through business Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these https://www.wiley.com/en-us/The+Age+of+Responsibility%3A+CSR+2+0+and+the+New+DNA+of+Business-p-9780470688571
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Books Vikram Sarabhai Library
Slot 2076 (2 Floor, East Wing) Non-fiction 658.408 V4A4 (Browse shelf) Available 196075

In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model.

Provides a 'second generation' approach to CSR that will breathe new life into the movement
Can increase the effectiveness of CSR as a strategy to create positive change in society through business
Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these


https://www.wiley.com/en-us/The+Age+of+Responsibility%3A+CSR+2+0+and+the+New+DNA+of+Business-p-9780470688571

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