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Rise above the noise: how to stand out at the marketing interview

By: Lin, Lewis C.
Material type: materialTypeLabelBookPublisher: Bellevue, WA Impact Interview 2014Description: 234 p.ISBN: 9780615978420.Subject(s): Employment interviewing | Job hunting | Marketing interviewDDC classification: 650.144 Summary: In Rise Above the Noise, the author gives an industry insider's perspective on how to answer the most common and difficult marketing interview questions. The book will reveal: Answers to marketing interview questions Frameworks on how to tackle marketing case questions Biggest mistakes marketing candidates make at the interview Understand what interviewers are looking for, why they’re looking for it, and how to deliver it Questions and answers covered in the book include: What promotional strategies would you use for a Honey Nut Cheerios campaign? Develop a social good campaign for Teavana. Should Hidden Valley increase the price of its ranch dressing? Kit Kat sales declined year-over-year. Why is that, and what would you do to address it? Tell me about a terrible product that's marketed well. And more.. https://www.goodreads.com/book/show/22229432-rise-above-the-noise
List(s) this item appears in: Placements Preparation
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Books Vikram Sarabhai Library
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Non-fiction 650.144 L4R4 (Browse shelf) Checked out 12/01/2020 195876

In Rise Above the Noise, the author gives an industry insider's perspective on how to answer the most common and difficult marketing interview questions. The book will reveal:

Answers to marketing interview questions
Frameworks on how to tackle marketing case questions
Biggest mistakes marketing candidates make at the interview
Understand what interviewers are looking for, why they’re looking for it, and how to deliver it


Questions and answers covered in the book include:

What promotional strategies would you use for a Honey Nut Cheerios campaign?
Develop a social good campaign for Teavana.
Should Hidden Valley increase the price of its ranch dressing?
Kit Kat sales declined year-over-year. Why is that, and what would you do to address it?
Tell me about a terrible product that's marketed well.
And more..



https://www.goodreads.com/book/show/22229432-rise-above-the-noise

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