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If you're in a dogfight, become a cat!: strategies for long term growth

By: Sherman, Leonard.
Material type: materialTypeLabelBookPublisher: New York Columbia University Press 2017Description: x, 348 p.ISBN: 9780231174824.Subject(s): Strategic planning | Industrial management | Management | Long term growthDDC classification: 658.4012 Summary: Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed. But there are notable exceptions in which enlightened executives have changed the rules to grasp the holy grail of business: long-term profitable growth. Rather than joining the dogfights raging within their industry, companies such as Apple, FedEx, and Starbucks have chosen to become metaphorical cats, continuously renewing their distinctive strategies to compete on their own terms. https://cup.columbia.edu/book/if-youre-in-a-dogfight-become-a-cat/9780231174824
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Books Vikram Sarabhai Library
Slot 2042 (2 Floor, East Wing) Non-fiction 658.4012 S4I3 (Browse shelf) Available 194086

Table of Contents:

1. The Origins of Modern Business Strategy Thinking
2. There's No Such Thing as a Bad Industry
3. Why Are We in Business?
4. The Search for the Holy Grail of Business: Long-Term Profitable Growth
5. Do You Know What Your Strategy Is?
6. Getting Strategy Right
7. Creating Strong Brands
8. Brand Builders and Killers
9. What Makes Products Meaningfully Different?
10. Where Do Great Ideas Come From?
11. Strategies to Break Away from the Pack
12. Hitting the Bull's-Eye

Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed.

But there are notable exceptions in which enlightened executives have changed the rules to grasp the holy grail of business: long-term profitable growth. Rather than joining the dogfights raging within their industry, companies such as Apple, FedEx, and Starbucks have chosen to become metaphorical cats, continuously renewing their distinctive strategies to compete on their own terms.

https://cup.columbia.edu/book/if-youre-in-a-dogfight-become-a-cat/9780231174824

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