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The content trap: a strategist's guide to digital change

By: Anand, Bharat.
Material type: materialTypeLabelBookPublisher: Gurgaon Penguin Random House India 2016Description: xxxii, 423 p.ISBN: 9780143428619.Subject(s): Entrepreneurship | Motivation | Mass media - Economics | Telecommunication - Economics | Media - Communications industries | Business - Economics - IndustriesDDC classification: 302.230684 Summary: Companies everywhere face two major challenges today: getting noticed and getting paid. To con¬front these obstacles, Bharat Anand examines a range of businesses around the world, from Chinese Internet giant Tencent to Scandinavian digital trail¬blazer Schibsted, from The New York Times to The Economist, and from talent management to the future of education. Drawing on these stories and on the lat¬est research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Companies that now flourish are finding that the connections they foster are more important than the content they create. http://penguin.co.in/book/business/the-content-trap/
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Slot 298 (0 Floor, West Wing) Non-fiction 302.230684 A6C6 (Browse shelf) Available 194038

Companies everywhere face two major challenges today: getting noticed and getting paid. To con¬front these obstacles, Bharat Anand examines a range of businesses around the world, from Chinese Internet giant Tencent to Scandinavian digital trail¬blazer Schibsted, from The New York Times to The Economist, and from talent management to the future of education. Drawing on these stories and on the lat¬est research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Companies that now flourish are finding that the connections they foster are more important than the content they create.

http://penguin.co.in/book/business/the-content-trap/

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