How the Internet became commercial: innovation, privatization, and the birth of a new network

By: Greenstein, Shane
Material type: TextTextSeries: The Kauffman foundation series on innovation and entrepreneurshipPublisher: Princeton Princeton University Press 2015Description: viii, 474 pISBN: 9780691167367Subject(s): Internet | Economic aspects | Internet industry - History | Information technology | Technological innovationsDDC classification: 384.3 Summary: In less than a decade, the Internet went from being a series of loosely connected networks used by universities and the military to the powerful commercial engine it is today. This book describes how many of the key innovations that made this possible came from entrepreneurs and iconoclasts who were outside the mainstream—and how the commercialization of the Internet was by no means a foregone conclusion at its outset. Shane Greenstein traces the evolution of the Internet from government ownership to privatization to the commercial Internet we know today. This is a story of innovation from the edges. Greenstein shows how mainstream service providers that had traditionally been leaders in the old-market economy became threatened by innovations from industry outsiders who saw economic opportunities where others didn’t—and how these mainstream firms had no choice but to innovate themselves. New models were tried: some succeeded, some failed. Commercial markets turned innovations into valuable products and services as the Internet evolved in those markets. New business processes had to be created from scratch as a network originally intended for research and military defense had to deal with network interconnectivity, the needs of commercial users, and a host of challenges with implementing innovative new services. How the Internet Became Commercial demonstrates how, without any central authority, a unique and vibrant interplay between government and private industry transformed the Internet. http://press.princeton.edu/titles/10574.html
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Table of Contents

INTRODUCTION
1 Ubiquitous Clicks and How It All Started
THE TRANSITION
2 The White House Did Not Call
3 Honest Policy Wonks
4 A Taste of Champaign
5 Unleashing Commercial Iconoclasts
THE BLOSSOMING
6 How Not to Start a Gold Rush
7 Platforms at the Core and Periphery
8 Overcoming Two Conundrums
9 Virulent Word of Mouse
10 Capital Deepening and Complements
EXPLORATION AND RENEWAL
11 Bill Votes with a Veto
12 Internet Exceptionalism Runs Rampant
13 The Paradox of the Prevailing View
14 The High Cost of a Cheap Lesson in Wireless Access
EPILOGUE
15 Enabling Innovation from the Edges
Acknowledgments
References
Index


In less than a decade, the Internet went from being a series of loosely connected networks used by universities and the military to the powerful commercial engine it is today. This book describes how many of the key innovations that made this possible came from entrepreneurs and iconoclasts who were outside the mainstream—and how the commercialization of the Internet was by no means a foregone conclusion at its outset.

Shane Greenstein traces the evolution of the Internet from government ownership to privatization to the commercial Internet we know today. This is a story of innovation from the edges. Greenstein shows how mainstream service providers that had traditionally been leaders in the old-market economy became threatened by innovations from industry outsiders who saw economic opportunities where others didn’t—and how these mainstream firms had no choice but to innovate themselves. New models were tried: some succeeded, some failed. Commercial markets turned innovations into valuable products and services as the Internet evolved in those markets. New business processes had to be created from scratch as a network originally intended for research and military defense had to deal with network interconnectivity, the needs of commercial users, and a host of challenges with implementing innovative new services.

How the Internet Became Commercial demonstrates how, without any central authority, a unique and vibrant interplay between government and private industry transformed the Internet.


http://press.princeton.edu/titles/10574.html

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