Marketing analytics: strategic models and metrics

By: Sorger, Stephan
Material type: TextTextPublisher: USA CreateSpace Independent Publishing 2013Description: x, 488 p.ISBN: 9781481900300Subject(s): Marketing - Mathematical models | Marketing - Statistical methods | Marketing researchDDC classification: 658.83 Summary: Marketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations. https://www.goodreads.com/book/show/17326485-marketing-analytics
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Books Vikram Sarabhai Library
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Slot 2162 (2 Floor, East Wing) Non-fiction 658.83 S6M2 (Browse shelf) Available 194365

Table of Contents:


Chapter 1. Introduction - Introduction to marketing analytics
Chapter 2. Market Insight - Market sizing and trend analysis
Chapter 3. Market Segmentation - Segment identification, analysis, and strategy
Chapter 4. Competitive Analysis - Competitor identification, analysis, and strategy
Chapter 5. Business Strategy - Analytics-based strategy selection
Chapter 6. Business Operations - Forecasting, predictive analytics, and data mining
Chapter 7. Product and Service Analytics - Conjoint analysis and product/service metrics
Chapter 8. Price Analytics - Pricing techniques and assessment
Chapter 9. Distribution Analytics - Analytics-based channel evaluation and selection
Chapter 10. Promotion Analytics - Promotion budget estimation and allocation
Chapter 11. Sales Analytics - Metrics for sales, profitability, and support
Chapter 12. Analytics in Action - Pivot tables and data-driven presentations

Marketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations.


https://www.goodreads.com/book/show/17326485-marketing-analytics

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