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A practical note on predictive analytics usage in marketing applications by Arindam Banerjee and Tanushri Banerjee (Working paper, no.2016-05-01/2618)

By: Banerjee, Arindam.
Contributor(s): Banerjee, Tanushri.
Material type: materialTypeLabelBookPublisher: Ahmedabad Indian Institute of Management 2016Description: 16 p.DDC classification: WP 2016-05-01 (2618)
List(s) this item appears in: VR_Healthcare Analytics
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Working Paper Vikram Sarabhai Library
Working Papers
Reference WP 2016-05-01 (2618) (Browse shelf) Not for Issue WP002618

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