Crack the marketing case and interview like a CMO

By: Gupta, Nitish Rai
Material type: TextTextPublisher: New Delhi Blooomsbury Publishing India 2016Description: 177 p.ISBN: 9789386141408Subject(s): Business and economics | Sales and selling | Management | Sales and marketing managementDDC classification: 658.8 Summary: Crack the marketing case and interview like a CMO' is intended to help students and working professionals in their marketing case training and interview prep. It shows you how to acquire and become expert at skills required to solve any marketing case problem and successfully crack your marketing interview (personal and technical. It leverages Nitish's and the cmofactory.com team's extensive marketing experience (in more than 20 countries building brands for P&G, Coke, Yum etc) to cull out the first principles that can be used to approach any marketing situation or problem you are faced with. The principles listed in the book are simple & logical and can be readily used for any industry. The book is a fantastic tool to gain perspective on what a Chief Marketing Officer looks for and it systematically goes about helping you develop and showcase those very skills. The frameworks and tools discussed in this book have been used to train thousands of students across all iims & top B-Schools and have got rave reviews unanimously - See more at: Http://www.bloomsbury.com/in/crack-the-marketing-case-and-interview-like-a-cmo-9789386141446/#sthash.Zvr4qhs7.dpuf
List(s) this item appears in: Placements Preparation
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Books Vikram Sarabhai Library
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Slot 2144 (2 Floor, East Wing) Non-fiction 658.8 G8C7 (Browse shelf) Available 193077

Table of Content:

Chapter 1: The case for marketing - A preface
Chapter 2.: Marketing and marketing interview
Chapter 3.: Personal interview
Chapter 4.: Personal interview practice cases
Chapter 5.: Marketing case interview
Chapter 6.: Marketing practice cases

Crack the marketing case and interview like a CMO' is intended to help students and working professionals in their marketing case training and interview prep. It shows you how to acquire and become expert at skills required to solve any marketing case problem and successfully crack your marketing interview (personal and technical. It leverages Nitish's and the cmofactory.com team's extensive marketing experience (in more than 20 countries building brands for P&G, Coke, Yum etc) to cull out the first principles that can be used to approach any marketing situation or problem you are faced with. The principles listed in the book are simple & logical and can be readily used for any industry. The book is a fantastic tool to gain perspective on what a Chief Marketing Officer looks for and it systematically goes about helping you develop and showcase those very skills. The frameworks and tools discussed in this book have been used to train thousands of students across all iims & top B-Schools and have got rave reviews unanimously - See more at:

Http://www.bloomsbury.com/in/crack-the-marketing-case-and-interview-like-a-cmo-9789386141446/#sthash.Zvr4qhs7.dpuf

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