The art of cause marketing: how to use advertising to change personal behavior and public policy

By: Earle, RichardPublication details: Illinois NTC Business Books 2001Description: xii, 322 pISBN: 9780658001222Subject(s): Advertising - Public service | Advocacy advertising | Social marketing | Advertising - Psychological aspects | Advertising campaigns - PlanningDDC classification: 658.5 Summary: Explains how to develop a successful public service campaign. ... Includes important insights into the typical targets of cause ads, the creative process, the effectiveness of different media for cause efforts, and how to research, test, and measure the success of a cause ad campaign. ... Features information on the Advertising Council and how to apply for Ad Council sponsorship, ample cases studies, and over fifty illustrations taken from actual cause advertising commercials and print ads (https://openlibrary.org/books/OL7299137M/The_Art_of_Cause_Marketing)
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Explains how to develop a successful public service campaign. ... Includes important insights into the typical targets of cause ads, the creative process, the effectiveness of different media for cause efforts, and how to research, test, and measure the success of a cause ad campaign. ... Features information on the Advertising Council and how to apply for Ad Council sponsorship, ample cases studies, and over fifty illustrations taken from actual cause advertising commercials and print ads

(https://openlibrary.org/books/OL7299137M/The_Art_of_Cause_Marketing)

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