Hidden in plain sight: how to create extraordinary products for tomorrow's customers

By: Chipchase, Jan
Contributor(s): Steinhardt, Simon
Material type: TextTextPublisher: New York Harper Business 2010Description: 237 pages ; 24 cmISBN: 9780062125699Subject(s): Marketing research | New products | Consumer behaviorDDC classification: 658.575 Summary: Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave. Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions. Future-focused and provocative, Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers illuminates exactly what drives consumers to make the choices they do, and demonstrates how all types of businesses can learn to see—and capitalize upon—what is hidden in plain sight today to create businesses tomorrow (https://www.harpercollins.com/9780062125699/hidden-in-plain-sight)
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Slot 2124 (2 Floor, East Wing) Non-fiction 658.575 C4H4 (Browse shelf) Available 192134

Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.
Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions.
Future-focused and provocative, Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers illuminates exactly what drives consumers to make the choices they do, and demonstrates how all types of businesses can learn to see—and capitalize upon—what is hidden in plain sight today to create businesses tomorrow

(https://www.harpercollins.com/9780062125699/hidden-in-plain-sight)

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