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E-Business and e-commerce management: strategy, implementation and practice

By: Chaffey, Dave.
Publisher: New Delhi Pearson 2013Edition: 5th ed.Description: xxxi, 733 p.ISBN: 9332511179; 9789332511170.Subject(s): Electronic business - Management | Electronic commerce - ManagementDDC classification: 658.872 Summary: This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read, packed with real-life examples and case studies. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation. (http://www.pearsoned.co.in/prc/book/dave-chaffey-e-business-e-commerce-management-strategy-implementation-practice-5e--5/9789332511170)
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Non-fiction 658.872 C4E2 (Browse shelf) Available 190691

Table of Contents:

1. Introduction to e-business and e-commerce
2. E-commerce fundamentals
3. E-business infrastructure
4. E-environment
5. E-business strategy
6. Supply chain management
7. E-procurement
8. E-marketing
9. Customer relationship management
10. Change management
11. Analysis and design
12. Implementation and maintenance

This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.

Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read, packed with real-life examples and case studies.

Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.


(http://www.pearsoned.co.in/prc/book/dave-chaffey-e-business-e-commerce-management-strategy-implementation-practice-5e--5/9789332511170)

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