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Connected viewing: selling, streaming, & sharing media in the digital era

Contributor(s): Holt, Jennifer [Editor] | Sanson, Kevin [Editor].
Material type: materialTypeLabelBookPublisher: New York Routledge 2014Description: x, 265 p.ISBN: 9780415813600.Subject(s): Multimedia communications | Mass media | Social mediaDDC classification: 302.231 Summary: As patterns of media use become more integrated with mobile technologies and multiple screens, a new mode of viewer engagement has emerged in the form of connected viewing, which allows for an array of new relationships between audiences and media texts in the digital space. This exciting new collection brings together twelve original essays that critically engage with the socially-networked, multi-platform, and cloud-based world of today, examining the connected viewing phenomenon across television, film, video games, and social media. The result is a wide-ranging analysis of shifting business models, policy matters, technological infrastructure, new forms of user engagement, and other key trends affecting screen media in the digital era. Connected Viewing contextualizes the dramatic transformations taking place across both media industries and national contexts, and offers students and scholars alike a diverse set of methods and perspectives for studying this critical moment in media culture.(http://www.routledge.com/books/details/9780415813600/)
List(s) this item appears in: Digital Media
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Books Vikram Sarabhai Library
Slot 299 (0 Floor, West Wing) Non-fiction 302.231 C6 (Browse shelf) Checked out 11/07/2020 189445

As patterns of media use become more integrated with mobile technologies and multiple screens, a new mode of viewer engagement has emerged in the form of connected viewing, which allows for an array of new relationships between audiences and media texts in the digital space. This exciting new collection brings together twelve original essays that critically engage with the socially-networked, multi-platform, and cloud-based world of today, examining the connected viewing phenomenon across television, film, video games, and social media.
The result is a wide-ranging analysis of shifting business models, policy matters, technological infrastructure, new forms of user engagement, and other key trends affecting screen media in the digital era. Connected Viewing contextualizes the dramatic transformations taking place across both media industries and national contexts, and offers students and scholars alike a diverse set of methods and perspectives for studying this critical moment in media culture.(http://www.routledge.com/books/details/9780415813600/)

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