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Indian advertising: laughter and tears: 1950 to 2013

By: Chaudhuri, Arun.
Material type: materialTypeLabelBookPublisher: New Delhi Niyogi Books 2014Description: 388 p.ISBN: 9789383098477.Subject(s): Advertising - India - HistoryDDC classification: 659.10954 Summary: Advertising is often regarded as a glamorous profession that thrives upon personalities. This book draws pen portraits of people who have given shape to the profession.
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Books Vikram Sarabhai Library
Slot 2212 (2 Floor, East Wing) Non-fiction 659.10954 C4I6 (Browse shelf) Available 188347

Advertising is often regarded as a glamorous profession that thrives upon personalities. This book draws pen portraits of people who have given shape to the profession.

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