Indian advertising: laughter and tears: 1950 to 2013
By: Chaudhuri, Arun
Material type: 
TextPublisher: New Delhi Niyogi Books 2014Description: 388 p.ISBN: 9789383098477Subject(s): Advertising - India - HistoryDDC classification: 659.10954 Summary: Advertising is often regarded as a glamorous profession that thrives upon personalities. This book draws pen portraits of people who have given shape to the profession.
| Item type | Current location | Item location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Books | Vikram Sarabhai Library | Slot 2212 (2 Floor, East Wing) | Non-fiction | 659.10954 C4I6 (Browse shelf) | Available | 188347 |
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| 659.1092 O8A2 Ad land: searching for the meaning of life on a branded planet | 659.10954 C4I6 Indian advertising: 1780 to 1950 A.D. | 659.10954 C4I6 Indian advertising: laughter and tears: 1950 to 2013 | 659.10954 S7A2 Adapting to markets: repackaging commercials in Indian languages | 659.10973 F6M4 The mirror makers: a history of American advertising and its creators | 659.10973 T8A2/97 Advertising media sourcebook |
Advertising is often regarded as a glamorous profession that thrives upon personalities. This book draws pen portraits of people who have given shape to the profession.
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