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Cases in advertising and promotion management

By: Quelch, John A Contributor(s): Farris, Paul W Material type: Book

BookPublication details: Plano, Texas Business Publications 1983Description: xvii, 811 p. With Supplement at Acc.No.113025; 473 p. With Book at Acc.No.113024ISBN: 0256029326Subject(s): Advertising managementDDC classification: 659.1

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Vikram Sarabhai Library	659.1 Q8C2(Supp) (Browse shelf(Opens below))		Available	113025
Books	Vikram Sarabhai Library Move to KLMDC	659.1 Q8C2-1 (Browse shelf(Opens below))	1	Available	102236
Books	Vikram Sarabhai Library	659.1 Q8C2-2 (Browse shelf(Opens below))	2	Available	113024

Supp. Indtructor's manual 473 p.

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