Cases in advertising and promotion management

By: Quelch, John AContributor(s): Farris, Paul WMaterial type: BookBookPublication details: Plano, Texas Business Publications 1983Description: xvii, 811 p. With Supplement at Acc.No.113025; 473 p. With Book at Acc.No.113024ISBN: 0256029326Subject(s): Advertising managementDDC classification: 659.1
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Supp. Indtructor's manual 473 p.

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