Marketing management: analysis, planning, implementation and control
Series: Prentice-Hall International Editions | Prentice-Hall Series in MarketingPublication details: 1988 Prentice-Hall of India Pvt. Ltd., New DelhiEdition: 6th edDescription: xxi, 777 pISBN:- 0876925131
- 658.8 K6M2-1988
| Item type | Current library | Item location | Collection | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| Books | Vikram Sarabhai Library | Rack 39-B / Slot 2238 (2nd Floor, East Wing) | Non-fiction | General Stacks | 658.8 K6M2-1988 (Browse shelf(Opens below)) | Available | 182199 |
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| 658.8 K3S8/2011 Strategic marketing problems: cases and comments | 658.8 K4B5-1 Blue ocean strategy: how to create uncontested market space and make competition irrelevant | 658.8 K4B5-2 Blue ocean strategy: how to create uncontested market space and make competition irrelevant | 658.8 K6M2-1988 Marketing management: analysis, planning, implementation and control | 658.8 K6M2-2016 Marketing management | 658.8 K6M2-2022 Marketing management | 658.8 K6P7 Principles of marketing |
this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.
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