The advertising and promotion challenge: vaguely right or precisely wrong? Lodish, Leonard M.

By: Lodish, Leonard M
Material type: TextTextSeries: Wharton executive libraryPublisher: New York Oxford University Press 1986Description: xii, 188 p.ISBN: 0195037022Subject(s): Advertising | Sales promotionDDC classification: 659.1
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Item type Current location Item location Collection Call number Copy number Status Date due Barcode
Books Vikram Sarabhai Library
KLMDC 659.1 L6A2-1 (Browse shelf) 1 Available 109826
Books Vikram Sarabhai Library
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Non-fiction 659.1 L6A2-2 (Browse shelf) 2 Missing Not for Issue 110978

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