For god's sake: an adman on the business of religion Parameswaran, Ambi
By: Parameswaran, Ambi
Publisher: India Penguin 2014Description: vii, 258 p.ISBN: 9780670087242Subject(s): Parameswaran, Ambi | India - Religious life and customsDDC classification: 294.50954 Summary: Religion is at the heart of Indian life, and marketers have capitalized on this to create winning campaigns. Using anecdotes and research from thirty years in advertising, this is a fascinating book on the business of Indian religion.
| Item type | Current location | Item location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Books | Vikram Sarabhai Library | Slot 209 (0 Floor, West Wing) | Non-fiction | 294.50954 P2F6 (Browse shelf) | Available | 181557 |
Browsing Vikram Sarabhai Library shelves, Collection: Non-fiction Close shelf browser
|
|
|
|
|
|
|
||
| 294.50922 D6H4 Hindu Christian faqir: modern monks, global Christianity, and Indian sainthood | 294.50954 E2I6 India: a sacred geography | 294.50954 K2V4 Vishva hindu parishad and Indian politics | 294.50954 P2F6 For god's sake: an adman on the business of religion | 294.50973 I6 Invading the sacred: an analysis of Hinduism studies in America | 294.517 P8 Public Hinduisms | 294.5177 J2D2 Dharma and ecology of Hindu communities: sustenance and sustainability |
Religion is at the heart of Indian life, and marketers have capitalized on this to create winning campaigns. Using anecdotes and research from thirty years in advertising, this is a fascinating book on the business of Indian religion.
There are no comments for this item.