For god's sake: an adman on the business of religion Parameswaran, Ambi

By: Parameswaran, Ambi
Publisher: India Penguin 2014Description: vii, 258 p.ISBN: 9780670087242Subject(s): Parameswaran, Ambi | India - Religious life and customsDDC classification: 294.50954 Summary: Religion is at the heart of Indian life, and marketers have capitalized on this to create winning campaigns. Using anecdotes and research from thirty years in advertising, this is a fascinating book on the business of Indian religion.
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Books Vikram Sarabhai Library
Slot 209 (0 Floor, West Wing) Non-fiction 294.50954 P2F6 (Browse shelf) Available 181557

Religion is at the heart of Indian life, and marketers have capitalized on this to create winning campaigns. Using anecdotes and research from thirty years in advertising, this is a fascinating book on the business of Indian religion.

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