E-commerce 2014: business, technology, society

By: Laudon, Kenneth C
Contributor(s): Traver, Carol Guercio
Publisher: Boston Pearson 2014Edition: 10th edDescription: xli, 804 p.ISBN: 9780133024449Subject(s): Electronic commerce | Internet marketing | Information technologyDDC classification: 658.872 Summary: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.
List(s) this item appears in: Internet Marketing
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Books Vikram Sarabhai Library
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Non-fiction 658.872 L2E2-2014 (Browse shelf) Available 181520

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

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