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Music, markets and consumption

By: O'Reilly, Daragh.
Publisher: Oxford Goodfellow 2013Description: x, 232 p.ISBN: 9781908999528.Subject(s): Sound recordings - Marketing | Popular music | Music trade | Australian | Branding (Marketing) | ConsumersDDC classification: 780.688 Summary: This book draws upon marketing and consumer studies theory to think through a range of issues within the music business, including: Music as a ‘product’ Musical brands The music “consumer” The marketing of live music Musical tribes The musician as marketer The music business environment. Music, Markets and Consumption offers an up-to-date business-theoretical reading of the music business which complements viewpoints from other disciplines. It will be a much needed new perspective for students and scholars in music studies, cultural studies, marketing and consumer studies who wish to gain further insight into commercial aspects of music.
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Books Vikram Sarabhai Library
Slot 2240 (2 Floor, East Wing) Non-fiction 780.688 O7M8 (Browse shelf) Available 180708

This book draws upon marketing and consumer studies theory to think through a range of issues within the music business, including:

Music as a ‘product’
Musical brands
The music “consumer”
The marketing of live music
Musical tribes
The musician as marketer
The music business environment.


Music, Markets and Consumption offers an up-to-date business-theoretical reading of the music business which complements viewpoints from other disciplines. It will be a much needed new perspective for students and scholars in music studies, cultural studies, marketing and consumer studies who wish to gain further insight into commercial aspects of music.

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