Music, markets and consumption O'Reilly, Daragh
By: O'Reilly, Daragh
Publisher: Oxford Goodfellow 2013Description: x, 232 p.ISBN: 9781908999528Subject(s): Sound recordings - Marketing | Popular music | Music trade | Australian | Branding (Marketing) | ConsumersDDC classification: 780.688 Summary: This book draws upon marketing and consumer studies theory to think through a range of issues within the music business, including:
Music as a ‘product’
Musical brands
The music “consumer”
The marketing of live music
Musical tribes
The musician as marketer
The music business environment.
Music, Markets and Consumption offers an up-to-date business-theoretical reading of the music business which complements viewpoints from other disciplines. It will be a much needed new perspective for students and scholars in music studies, cultural studies, marketing and consumer studies who wish to gain further insight into commercial aspects of music.
| Item type | Current location | Item location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Books | Vikram Sarabhai Library | Slot 2240 (2 Floor, East Wing) | Non-fiction | 780.688 O7M8 (Browse shelf) | Available | 180708 |
This book draws upon marketing and consumer studies theory to think through a range of issues within the music business, including:
Music as a ‘product’
Musical brands
The music “consumer”
The marketing of live music
Musical tribes
The musician as marketer
The music business environment.
Music, Markets and Consumption offers an up-to-date business-theoretical reading of the music business which complements viewpoints from other disciplines. It will be a much needed new perspective for students and scholars in music studies, cultural studies, marketing and consumer studies who wish to gain further insight into commercial aspects of music.
There are no comments for this item.