Music, markets and consumption
By: O'Reilly, Daragh
.
Publisher: Oxford Goodfellow 2013Description: x, 232 p.ISBN: 9781908999528.Subject(s): Sound recordings - Marketing | Popular music | Music trade | Australian | Branding (Marketing) | ConsumersDDC classification: 780.688 Summary: This book draws upon marketing and consumer studies theory to think through a range of issues within the music business, including:
Music as a ‘product’
Musical brands
The music “consumer”
The marketing of live music
Musical tribes
The musician as marketer
The music business environment.
Music, Markets and Consumption offers an up-to-date business-theoretical reading of the music business which complements viewpoints from other disciplines. It will be a much needed new perspective for students and scholars in music studies, cultural studies, marketing and consumer studies who wish to gain further insight into commercial aspects of music.
| Item type | Current location | Item location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Books | Vikram Sarabhai Library | Slot 2240 (2 Floor, East Wing) | Non-fiction | 780.688 O7M8 (Browse shelf) | Available | 180708 |
This book draws upon marketing and consumer studies theory to think through a range of issues within the music business, including:
Music as a ‘product’
Musical brands
The music “consumer”
The marketing of live music
Musical tribes
The musician as marketer
The music business environment.
Music, Markets and Consumption offers an up-to-date business-theoretical reading of the music business which complements viewpoints from other disciplines. It will be a much needed new perspective for students and scholars in music studies, cultural studies, marketing and consumer studies who wish to gain further insight into commercial aspects of music.
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