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Jewels in the crown: how tata of India transformed Britain's Jaguar and Land Rover

By: Hutton, Ray.
Publisher: London Elliott and Thompson Limited 2013Description: xi, 209 p.ISBN: 9781908739827.Subject(s): Tata Motors | Automobile Industry and trade - India | Automobile Industry and trade - Great Britain | Motor Vehicles - Great Britain | Jaguar Land Rover - BritainDDC classification: 338.476292 Summary: Jewels in the Crown provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent revitalisation under their new leadership, written by an award-winning motoring writer. Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit but also transformed the public image of these long-established British brands. At the time of the takeover, both brands (once the crown jewels of the British motor industry), had been tarnished by a patchy reputation for quality and reliability. Tata bought a new approach to the business, with fast decision-making and a solid, sustainable, long-term strategy. Factory efficiency was improved and major export drive was accompanied by a succession of carefully positioned new models, from the Jaguar XJ Saloon and F-Type sports car, to the Evoque, and new, lighter but more luxurious Range Rover flagship. The result was a remarkable change in fortunes. This book shows how it was done.
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Slot 894 (0 Floor, East Wing) Non-fiction 338.476292 H8J3 (Browse shelf) Available 179626

Jewels in the Crown provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent revitalisation under their new leadership, written by an award-winning motoring writer. Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit but also transformed the public image of these long-established British brands.

At the time of the takeover, both brands (once the crown jewels of the British motor industry), had been tarnished by a patchy reputation for quality and reliability. Tata bought a new approach to the business, with fast decision-making and a solid, sustainable, long-term strategy. Factory efficiency was improved and major export drive was accompanied by a succession of carefully positioned new models, from the Jaguar XJ Saloon and F-Type sports car, to the Evoque, and new, lighter but more luxurious Range Rover flagship. The result was a remarkable change in fortunes. This book shows how it was done.

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