Advertising: its role in modern marketing

By: Dunn, Samuel Watson
Material type: TextTextPublisher: New York Holt, Rinehart and Winston 1961Description: xv, 621 p.ISBN: 0030666457Subject(s): AdvertisingDDC classification: 659.1 Summary: Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech. (https://www.goodreads.com/book/show/5150647-advertising-its-role-in-modern-marketing?ac=1&from_search=true)
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Books Vikram Sarabhai Library
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Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.

(https://www.goodreads.com/book/show/5150647-advertising-its-role-in-modern-marketing?ac=1&from_search=true)

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