Brand breakout: how emerging market brands will go global Kumar, N.

By: Kumar, N
Contributor(s): Jan-Benedict | Steenkamp, E. M
Publisher: Houndmills Palgrave Macmillan 2013Description: xv, 256 pISBN: 9781137276612Subject(s): Branding (Marketing) | Brand name products | Branding (Marketing) - Developing countries | Brand name products - Developing countriesDDC classification: 658.827 Summary: Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
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Books Vikram Sarabhai Library
Slot 2180 (2 Floor, East Wing) 658.827 K8B7 (Browse shelf) Available FM 179347

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

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