Indian Institute of Management Ahmedabad

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Promotion: a behavioral view Boyd, Harper W.

By: Boyd, Harper W
Contributor(s): Levy, Sidney J
Material type: TextTextSeries: Prentice-Hall Foundations of Marketing SeriesPublisher: Homewood Cliffs., New Jersey Prentice-Hall 1967Description: 115 p.Subject(s): Advertising | Salesmen and salesmanship | CommunicationDDC classification: 659.1
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
KLMDC 659.1 B6P7 (Browse shelf) Available 41931

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