Indian Institute of Management Ahmedabad

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Advertising management Aaker, David A.

By: Aaker, David A
Contributor(s): Mayers, John G
Material type: TextTextSeries: Prentice-Hall International Series in ManagementPublisher: Englewood Cliffs., New Jersey Prentice-Hall 1975Description: xi, 612 p.ISBN: 0130159743Subject(s): Advertising | Marketing managementDDC classification: 659.1
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Item type Current location Item location Call number Copy number Status Date due Barcode
Books Vikram Sarabhai Library
KLMDC 659.1 A2A2-1 (Browse shelf) 1 Available 72553
Books Vikram Sarabhai Library
KLMDC 659.1 A2A2-2 (Browse shelf) 2 Available 83931

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