Indian Institute of Management Ahmedabad

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Advertising management: introductor's manual with tests Aaker, David A.

By: Aaker, David A
Contributor(s): Mayers, John G
Material type: TextTextSeries: Prentice-Hall International Series in ManagementPublisher: Englewood Cliffs. Prentice-Hall, Inc. 1982Edition: 2nd edDescription: 560 p. With Book at Acc.No.113028ISBN: 0130160148Subject(s): Advertising | Marketing managementDDC classification: 659.1
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Books Vikram Sarabhai Library
KLMDC 659.1 A2A2(Supp) (Browse shelf) Available 113029

-----Supp. Interstructor's manuals with tests, 169 p. Also pub. by Prentice-Hall of India, New Delhi, 1986

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