Advertising management Aaker, David A.

By: Aaker, David A
Contributor(s): Mayers, John G
Material type: TextTextSeries: Prentice-Hall International Series in ManagementPublisher: Englewood Cliffs., New Jersey Prentice-Hall 1982; New Delhi Prentice-Hall of India Pvt. Ltd. 1986Edition: 2nd edDescription: xiii, 560 p. With Supplement at Acc.No.113029 (Pub.by Prentice-Hall Inc.) ISBN: 0130160067Subject(s): Advertising | Marketing managementDDC classification: 659.1
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Books Vikram Sarabhai Library
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