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The psychology of price: how to use price to increase demand, profit and customer satisfaction

By: Caldwell, Leigh.
Publisher: London Crimson Publishing 2012Description: xiii, 232 p.ISBN: 9781780590073.Subject(s): Marketing | Pricing | Customer satisfaction | Success in businessDDC classification: 658.816 Summary: Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behavior and achieve higher sales.
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Books Vikram Sarabhai Library
Slot 2178 (2 Floor, East Wing) Non-fiction 658.816 C2P8 (Browse shelf) Available 179104

Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behavior and achieve higher sales.

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