The psychology of price: how to use price to increase demand, profit and customer satisfaction
By: Caldwell, Leigh
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Publisher: London Crimson Publishing 2012Description: xiii, 232 p.ISBN: 9781780590073.Subject(s): Marketing



Item type | Current location | Item location | Collection | Call number | Status | Date due | Barcode |
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Books | Vikram Sarabhai Library | Slot 2178 (2 Floor, East Wing) | Non-fiction | 658.816 C2P8 (Browse shelf) | Available | 179104 |
Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behavior and achieve higher sales.
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