Amazon cover image
Image from Amazon.com

Business environment: text and cases

By: Publication details: 2012 Himalaya Publishing House MumbaiEdition: 21st ed. Revised editionDescription: x, 774pISBN:
  • 9789350516782
Subject(s): DDC classification:
  • 658 C4B8-2012
Summary: The modern business is placed in a very complex and intricate environment. The constraints and opportunities provided by the nature of the economy and economic system and the economic system, political and legal framework, social systems, geographical and ecological conditions, demographic factors, etc. have profound impact on the business. The type of product to be manufactured and marketed, the marketing strategies to be employed, the way the business should be organized, the technology to be adopted etc. are all influenced by the environmental factors. For formulating appropriate business strategies, one should, therefore, have proper understanding of the business environment. This book is a humble attempt to sketch the various important aspects of the business environment interface. A major part of the work is devoted to deal with the socio-economic and political and legal environment of the business in India.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 35-A / Slot 1842 (2nd Floor, East Wing) Non-fiction General Stacks 658 C4B8-2012 (Browse shelf(Opens below)) Available 178898

The modern business is placed in a very complex and intricate environment. The constraints and opportunities provided by the nature of the economy and economic system and the economic system, political and legal framework, social systems, geographical and ecological conditions, demographic factors, etc. have profound impact on the business. The type of product to be manufactured and marketed, the marketing strategies to be employed, the way the business should be organized, the technology to be adopted etc. are all influenced by the environmental factors. For formulating appropriate business strategies, one should, therefore, have proper understanding of the business environment. This book is a humble attempt to sketch the various important aspects of the business environment interface. A major part of the work is devoted to deal with the socio-economic and political and legal environment of the business in India.

There are no comments on this title.

to post a comment.