Qualitative media analysis Altheide, David L.

By: Altheide, David L
Contributor(s): Schneider, Christopher J
Series: Qualitative research methods: v. 38Publisher: Los Angeles Sage Publications 2013Edition: 2nd edDescription: xiii, 150 p.ISBN: 9781452230054Subject(s): Research methods | Mass media - Research - Methodology | Qualitative researchDDC classification: 302.23072 Summary: In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. Authors David L. Altheide and Christopher J. Schneider show readers how to obtain, categorize, and analyze these different media documents in this entry in the Qualitative Research Methods series. They look at traditional primary documents such as newspapers and magazines but also at more recent forms--television newscasts and cyberspace. The use of student examples of research protocols makes this book a useful primer in deriving meaning from the bombardment of media documents a qualitative researcher faces.
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Slot 298 (0 Floor, West Wing) Non-fiction 302.23072 A5Q8 (Browse shelf) Available 178792

Includes bibliographical references (p. 139-146) and index.

In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. Authors David L. Altheide and Christopher J. Schneider show readers how to obtain, categorize, and analyze these different media documents in this entry in the Qualitative Research Methods series. They look at traditional primary documents such as newspapers and magazines but also at more recent forms--television newscasts and cyberspace. The use of student examples of research protocols makes this book a useful primer in deriving meaning from the bombardment of media documents a qualitative researcher faces.

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