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The mirror makers: a history of American advertising and its creators

By: Fox, Stephen.
Material type: materialTypeLabelBookPublisher: Champaign, Illinois University of Illinois Press 1997Description: 383 p.ISBN: 9780252066597.Subject(s): Marketing | Advertising - United States - HistoryDDC classification: 659.10973 Summary: A general history of American advertising which lists the media buyers, copywriters and agencies who developed American advertising from 1840 to the 1980s. The author examines advertising philosophies, investigates the arts of print buying, copywriting, market reasearch and branding. He looks at the evolution of the retail market place and the magazines, radio and TV that makes advertising a powerful social force.
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Books Vikram Sarabhai Library
Slot 2212 (2 Floor, East Wing) Non-fiction 659.10973 F6M4 (Browse shelf) Available 177930

Includes index.

A general history of American advertising which lists the media buyers, copywriters and agencies who developed American advertising from 1840 to the 1980s. The author examines advertising philosophies, investigates the arts of print buying, copywriting, market reasearch and branding. He looks at the evolution of the retail market place and the magazines, radio and TV that makes advertising a powerful social force.

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