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Strategic management: concepts and cases

By: Rothaermel, Frank T.
Publisher: New York McGraw-Hill 2013Edition: International edition.Description: Various pagings.ISBN: 9780071317917.Subject(s): Strategy | Strategic planning | ManagementDDC classification: 658.4012 Summary: Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage.
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Books Vikram Sarabhai Library
Slot 2042 (2 Floor, East Wing) Non-fiction 658.4012 R6S8 (Browse shelf) Available 178394

Includes index.

Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage.

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