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Marketing IT products and services (CD)

By: Keyes, Jessica.
Material type: materialTypeLabelBookPublisher: Boca Raton CRC Press 2010Description: With Book at Acc. No. 176977.Subject(s): Marketing | Information technology - Management | Industrial managementDDC classification: D002085 Summary: Characterized by lightning quick innovation, abrupt shifts in technology, and shorter life cycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services is written to help busy IT managers and marketing managers get up to speed quickly and easily on what's needed to develop effective marketing strategies and campaigns.
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Item type Current location Collection Call number Status Date due Barcode
CD-DVD-VHS Vikram Sarabhai Library
Audio Visual
Reference D002085 (Browse shelf) Not for loan CD002085

Characterized by lightning quick innovation, abrupt shifts in technology, and shorter life cycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services is written to help busy IT managers and marketing managers get up to speed quickly and easily on what's needed to develop effective marketing strategies and campaigns.

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