YouTube and video marketing: an hour a day

By: Jarboe, Greg
Publisher: Hoboken Wiley 2010Edition: 2nd edDescription: xxx, 474 p.ISBN: 9780470945018Subject(s): Marketing | YouTube (Electronic resource) | Internet marketing | Internet advertising | Internet videos | WebcastingDDC classification: 658.872 Summary: If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide.
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Slot 2202 (2 Floor, East Wing) Non-fiction 658.872 J2Y6 (Browse shelf) Available 177372

Includes index

If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide.

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