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Retail marketing and branding: a definitive guide to maximizing ROI

By: Perrey, Jesko.
Contributor(s): Spillecke, Dennis.
Publisher: West Sussex Wiley 2011Description: xviii, 300 p.ISBN: 9780470979662.Subject(s): Marketing | Branding (Marketing) | Brand name products | Retail trade; Marketing | DetailhandelDDC classification: 658.8700688 Summary: Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 3600 communication. IT specialists are peddling one-to-one marketing tools and integrated customer data warehousing solutions.
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Item type Current location Item location Collection Call number Status Date due Barcode
Books Vikram Sarabhai Library
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Slot 2201 (2 Floor, East Wing) Non-fiction 658.8700688 P3R3 (Browse shelf) Available 177371

Includes index

Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 3600 communication. IT specialists are peddling one-to-one marketing tools and integrated customer data warehousing solutions.

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