Retail marketing and branding: a definitive guide to maximizing ROI
By: Perrey, Jesko
.
Contributor(s): Spillecke, Dennis.
Publisher: West Sussex Wiley 2011Description: xviii, 300 p.ISBN: 9780470979662.Subject(s): Marketing | Branding (Marketing) | Brand name products | Retail trade; Marketing | DetailhandelDDC classification: 658.8700688 Summary: Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 3600 communication. IT specialists are peddling one-to-one marketing tools and integrated customer data warehousing solutions.
| Item type | Current location | Item location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Books | Vikram Sarabhai Library General Stacks | Slot 2201 (2 Floor, East Wing) | Non-fiction | 658.8700688 P3R3 (Browse shelf) | Available | 177371 |
Includes index
Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 3600 communication. IT specialists are peddling one-to-one marketing tools and integrated customer data warehousing solutions.
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