Marketing warfare by Al Ries and Jack Trout
By: Ries, Al
Material type: 
TextPublisher: New Delhi Tata McGraw Hill Education Private Limited 2012Edition: 20th Anniversary edDescription: viii, 216 pISBN: 9781259029004Subject(s): Competition | MarketingDDC classification: 658.8 Summary: n 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades?including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds?along with annotated reproductions of winning and losing ads.(http://www.tatamcgrawhill.com/html/9781259029004.html)
| Item type | Current location | Item location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | Vikram Sarabhai Library General Stacks | Slot 2160 (2 Floor, East Wing) | 658.8 R4M2 (Browse shelf) | Available | 176754 |
n 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades?including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds?along with annotated reproductions of winning and losing ads.(http://www.tatamcgrawhill.com/html/9781259029004.html)
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